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1W flows +$17.40B
1W flows +$509M
1W flows +$567M
1W flows +$2.93B
1W flows +$735M
1W flows +$1.30B
1W flows +$541M
1W flows -$182M
1W flows +$2.57B
1W flows +$2.63B
1W flows +$1.13B
1W flows +$524M
1W flows -$553M
1W flows -$180M
1W flows +$8M
1W flows -$94M
Last update: Today 3:42 PM
1W flows +$17.40B
1W flows +$509M
1W flows +$567M
1W flows +$2.93B
1W flows +$735M
1W flows +$1.30B
1W flows +$541M
1W flows -$182M
1W flows +$2.57B
1W flows +$2.63B
1W flows +$1.13B
1W flows +$524M
1W flows -$553M
1W flows -$180M
1W flows +$8M
1W flows -$94M
The most important question about an ETF isn't how it performed. It's what it was designed to accomplish.

A comprehensive snapshot of U.S. ETF market activity in Week 29 (July 13 - July 17, 2026), spanning flows, performance, sector and thematic trends, geographic exposures, asset classes, and leading funds and issuers.

The Four Pillar Strategy is a passive investment model designed to capture global market returns efficiently and at minimal cost. By focusing on four distinct, non-correlated asset classes, this portfolio provides a framework for long-term capital appreciation and inflation protection. The strategy rests on four pillars: Total US Equities, International Stocks, Total Bond Market, and Real Estate Investment Trusts (REITs). The addition of REITs offers an additional layer of diversification.
Built on the foundational principles of diversification, this model allocates 60% of capital to equities for long-term growth and 40% to fixed-income securities to provide a defensive cushion and steady income. Investors have utilized the 60/40 investment strategy to navigate diverse market cycles. The equity portion captures the upside of economic expansion and corporate earnings. Conversely, the bond component acts as a stabalizer. This synergy aims to optimize risk-adjusted returns.
The Yale Endowment Model, pioneered by David Swensen, moves beyond the traditional 60/40 portfolio by emphasizing a diversification into other asset classes, designed to generate equity-like returns with reduced systemic risk. This model prioritizes broad-market exposure while allocating a significant portion to Real Estate (REITs) and inflation-sensitive assets. The fixed-income component is strategically split between Intermediate Treasuries and Treasury Inflation-Protected Securities (TIPS).
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Clough Capital’s CEO Vince Lorusso explains why rising dispersion and AI-led disruption may be creating fertile ground for active equity strategies.

ETF model portfolios are gaining traction as advisors seek scalable investment solutions. Global X’s Michelle Cluver explains how models balance efficiency and customization.


Jacob Hemmer argues that in today’s AI-dominated market—marked by concentrated index leadership and surging capex—investors must prioritize valuation discipline and capital cycle awareness over compelling narratives.


Both of these low-risk fixed-income ETF types could be a viable substitute for certificates of deposit, money market funds, or high-interest savings accounts.


Two of the largest and best-performing artificial intelligence thematic ETFs go head-to-head in this week’s ETF comparison.


Yield-focused investors looking for crypto exposure can select between futures, options, or staking-based ETFs in 2026. Here’s a breakdown of the pros and cons behind each approach.

A look at 2025’s standout emerging ETFs with $50 to $150 million in assets and strong one-month inflows showing rising investor interest.

Here’s my take on one of the most popular artificial intelligence ETFs to debut recently.

A handful of ETFs now include private company stakes, challenging old limits on what belongs in an ETF.

Allspring debuts ALRG, ASCE, and AUSM ETFs on the NYSE, adding equity and muni strategies to its growing active lineup.

Moody’s update levels the playing field for preferreds. Discover why institutional $1,000 par securities are surging in issuance and investor interest.
Segments
ETFs
Issuers
| Best performance, 1 week | 1W perf. | YTD perf. |
|---|---|---|
| Energy | +11.65% | +70.93% |
| US Energy | +5.02% | +31.18% |
| Multi-Commodity | +3.31% | +27.01% |
| US Real Estate | +3.08% | +16.50% |
| EM Awakening | +2.35% | -17.02% |
| Worst performance, 1 week | 1W perf. | YTD perf. |
|---|---|---|
| AI & Big Data | -7.45% | +22.03% |
| Blockchain | -7.38% | +4.61% |
| Multiple Trends | -7.09% | +12.70% |
| Disruptive Technology | -6.64% | +19.49% |
| Alternative Energy | -5.92% | -1.91% |
| Most outflows, 1 week | 1W flow | YTD flows |
|---|---|---|
| DM Small Cap | -$911M | +$2.62B |
| Money Market Bonds | -$554M | +$71.58B |
| Gold | -$553M | -$8.00B |
| US Energy | -$300M | +$6.33B |
| Intl HY Bonds | -$266M | +$927M |
Data period: July 10 - 17, 2026
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From AI infrastructure to active strategies, the ETF landscape is shifting. Share your perspective in the 7th Annual Global ETF Survey and get exclusive early access to the final report.
