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1W flows +$20.55B
1W flows +$864M
1W flows -$836M
1W flows +$1.77B
1W flows +$1.36B
1W flows +$385M
1W flows -$529M
1W flows -$319M
1W flows +$3.40B
1W flows -$36M
1W flows +$2.37B
1W flows -$218M
1W flows +$649M
1W flows -$196M
1W flows -$23M
1W flows -$870M
Last update: 10/16/2026 5:49 PM
1W flows +$20.55B
1W flows +$864M
1W flows -$836M
1W flows +$1.77B
1W flows +$1.36B
1W flows +$385M
1W flows -$529M
1W flows -$319M
1W flows +$3.40B
1W flows -$36M
1W flows +$2.37B
1W flows -$218M
1W flows +$649M
1W flows -$196M
1W flows -$23M
1W flows -$870M
Seventh annual survey, produced in partnership with the New York Stock Exchange, Calamos Investments and S&P Dow Jones Indices, reveals how investor priorities, active management and innovative strategies are reshaping ETF selection.
Recapping the ETF action from week 42 of 2026.

The Four Pillar Strategy is a passive investment model designed to capture global market returns efficiently and at minimal cost. By focusing on four distinct, non-correlated asset classes, this portfolio provides a framework for long-term capital appreciation and inflation protection. The strategy rests on four pillars: Total US Equities, International Stocks, Total Bond Market, and Real Estate Investment Trusts (REITs). The addition of REITs offers an additional layer of diversification.
Built on the foundational principles of diversification, this model allocates 60% of capital to equities for long-term growth and 40% to fixed-income securities to provide a defensive cushion and steady income. Investors have utilized the 60/40 investment strategy to navigate diverse market cycles. The equity portion captures the upside of economic expansion and corporate earnings. Conversely, the bond component acts as a stabalizer. This synergy aims to optimize risk-adjusted returns.
The Yale Endowment Model, pioneered by David Swensen, moves beyond the traditional 60/40 portfolio by emphasizing a diversification into other asset classes, designed to generate equity-like returns with reduced systemic risk. This model prioritizes broad-market exposure while allocating a significant portion to Real Estate (REITs) and inflation-sensitive assets. The fixed-income component is strategically split between Intermediate Treasuries and Treasury Inflation-Protected Securities (TIPS).
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Hexis Capital's Pieter Vorster on why NICO engages, rather than excludes, a tobacco industry in transition.


Tian Yang discusses capital cycle investing, index concentration, and the mechanics behind its Cycle Aware US Equity ETF (VPX).


Dave O'Donohue of Calamos Investments discusses how CHDG brings the firm's decades of dynamic hedging experience into an actively managed ETF built for a changing market environment.


Three ETFs targeting humanoid robotics and physical AI, compared on cost, concentration and geography.


Some ETF issuers are increasingly using their own cash management ETFs inside other funds, keeping short-term liquidity within their product lineup.


Some ETFs are using special purpose vehicles (SPVs) to give investors economic exposure to private companies such as Polymarket and Anduril alongside publicly traded stocks.

The next evolution in futures could open a new playbook for ETF issuers.

There’s no single playbook for ETF success. And the smartest path may not be the obvious one.

ETFs won the battle to make investing cheaper. The next battle is over who can use the wrapper to build better portfolios.

Why the timing of ETF creation and redemption cutoffs can affect execution quality on large orders.

An ETF may trade from 9:30 a.m. to 4:00 p.m., but that doesn’t mean every minute of the trading day is created equal.

Segments
ETFs
Issuers
| Best performance, 1 week | 1W perf. | YTD perf. |
|---|---|---|
| Energy | +6.02% | +117.86% |
| US Cons. Staples | +5.08% | +14.75% |
| US Energy | +4.12% | +54.46% |
| US Health Care | +3.44% | +15.96% |
| eCommerce | +3.23% | -5.37% |
| Worst performance, 1 week | 1W perf. | YTD perf. |
|---|---|---|
| Niche Commodity | -13.31% | +44.17% |
| Space | -11.57% | -4.66% |
| Cannabis & Psychedelics | -8.98% | -16.52% |
| Multiple Trends | -8.32% | +14.55% |
| US Info. Technology | -8.08% | +33.51% |
| Most inflows, 1 week | 1W flow | YTD flows |
|---|---|---|
| US Large Cap | +$20.55B | +$293.23B |
| Municipal Bonds | +$7.58B | +$70.11B |
| Options Strategies | +$4.20B | +$82.89B |
| US Large Cap Growth | +$4.05B | +$38.03B |
| US Aggregate Bonds | +$3.40B | +$107.45B |
| Most outflows, 1 week | 1W flow | YTD flows |
|---|---|---|
| Multiple Trends | -$3.15B | +$2.69B |
| US Info. Technology | -$1.17B | +$28.29B |
| US Industrials | -$1.01B | +$6.09B |
| Cryptocurrency | -$870M | +$3.77B |
| US Small Cap | -$836M | -$710M |
Data period: October 9 - 16, 2026
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This week’s KPI data overview highlights key metrics and trends shaping the ETF landscape.

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First Look ETF
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First Look ETF September 2026: iCapital, Mast Investments and North Square unpack new ETFs targeting monthly income, merger arbitrage and complementary growth and value exposure.

With 1,790 new products launched by July 2026, choosing is harder than ever. Our Global ETF Survey 2026, built on 620 professional investors and allocators, shows how active, fixed income, options-based and thematic ETFs are reshaping fund selection.
