Global ETF Survey Is Live! 600+ ETF Professionals Weigh In. See Results →
1W flows +$3.40B
1W flows +$865M
1W flows -$4.41B
1W flows +$2.82B
1W flows +$908M
1W flows +$232M
1W flows -$333M
1W flows -$247M
1W flows +$3.39B
1W flows +$939M
1W flows +$1.08B
1W flows +$736M
1W flows -$879M
1W flows +$16M
1W flows -$14M
1W flows -$126M
Last update: 10/23/2026 5:59 PM
1W flows +$3.40B
1W flows +$865M
1W flows -$4.41B
1W flows +$2.82B
1W flows +$908M
1W flows +$232M
1W flows -$333M
1W flows -$247M
1W flows +$3.39B
1W flows +$939M
1W flows +$1.08B
1W flows +$736M
1W flows -$879M
1W flows +$16M
1W flows -$14M
1W flows -$126M
Seventh annual survey, produced in partnership with the New York Stock Exchange, Calamos Investments and S&P Dow Jones Indices, reveals how investor priorities, active management and innovative strategies are reshaping ETF selection.
A sector-by-sector preview of Q3 2026 REIT earnings: where shrinking supply is helping landlords, and where the rate shock bites.

The Four Pillar Strategy is a passive investment model designed to capture global market returns efficiently and at minimal cost. By focusing on four distinct, non-correlated asset classes, this portfolio provides a framework for long-term capital appreciation and inflation protection. The strategy rests on four pillars: Total US Equities, International Stocks, Total Bond Market, and Real Estate Investment Trusts (REITs). The addition of REITs offers an additional layer of diversification.
Built on the foundational principles of diversification, this model allocates 60% of capital to equities for long-term growth and 40% to fixed-income securities to provide a defensive cushion and steady income. Investors have utilized the 60/40 investment strategy to navigate diverse market cycles. The equity portion captures the upside of economic expansion and corporate earnings. Conversely, the bond component acts as a stabalizer. This synergy aims to optimize risk-adjusted returns.
The Yale Endowment Model, pioneered by David Swensen, moves beyond the traditional 60/40 portfolio by emphasizing a diversification into other asset classes, designed to generate equity-like returns with reduced systemic risk. This model prioritizes broad-market exposure while allocating a significant portion to Real Estate (REITs) and inflation-sensitive assets. The fixed-income component is strategically split between Intermediate Treasuries and Treasury Inflation-Protected Securities (TIPS).
The latest news from The Home of ETFs, delivered straight to your inbox.
Sign up for our weekly newsletter today.

Hexis Capital's Pieter Vorster on why NICO engages, rather than excludes, a tobacco industry in transition.


Tian Yang discusses capital cycle investing, index concentration, and the mechanics behind its Cycle Aware US Equity ETF (VPX).


Dave O'Donohue of Calamos Investments discusses how CHDG brings the firm's decades of dynamic hedging experience into an actively managed ETF built for a changing market environment.


AI ETFs are becoming increasingly specialized as issuers target potential bottlenecks in data centers, power infrastructure, photonics and other technologies supporting artificial intelligence.


Three ETFs targeting humanoid robotics and physical AI, compared on cost, concentration and geography.


Some ETF issuers are increasingly using their own cash management ETFs inside other funds, keeping short-term liquidity within their product lineup.

White-label ETFs make launching easier. Breaking up is where things get complicated.

The next evolution in futures could open a new playbook for ETF issuers.

There’s no single playbook for ETF success. And the smartest path may not be the obvious one.

ETFs won the battle to make investing cheaper. The next battle is over who can use the wrapper to build better portfolios.

Why the timing of ETF creation and redemption cutoffs can affect execution quality on large orders.

Segments
ETFs
Issuers
| Best performance, 1 week | 1W perf. | YTD perf. |
|---|---|---|
| Volatility | +4.90% | -6.38% |
| Energy | +4.31% | +122.84% |
| US Energy | +4.02% | +56.87% |
| Niche Commodity | +2.75% | +44.50% |
| US Utilities | +2.17% | +1.76% |
| Worst performance, 1 week | 1W perf. | YTD perf. |
|---|---|---|
| Blockchain | -6.11% | -3.52% |
| US Communication Services Sector | -6.08% | -7.70% |
| EM Awakening | -5.09% | -30.29% |
| Alternative Energy | -4.69% | -15.35% |
| Multiple Trends | -4.69% | +13.19% |
| Most inflows, 1 week | 1W flow | YTD flows |
|---|---|---|
| US Large Cap Value | +$10.65B | +$40.75B |
| US Info. Technology | +$6.80B | +$36.43B |
| Municipal Bonds | +$6.61B | +$75.83B |
| US Large Cap | +$3.40B | +$295.67B |
| US Aggregate Bonds | +$3.39B | +$110.33B |
| Most outflows, 1 week | 1W flow | YTD flows |
|---|---|---|
| US Small Cap | -$4.41B | -$2.81B |
| US Utilities | -$1.33B | +$559M |
| Gold | -$879M | +$3.80B |
| US Cons. Discretionary | -$858M | -$2.34B |
| US Real Estate | -$481M | +$3.92B |
Data period: October 16 - 23, 2026
Advantages of ETFs over Mutual Funds1/6
Lower Costs
In this guide, we'll explore the advantages of ETFs over mutual funds, giving you valuable insights into why ETFs have gained significant popularity among investors like yourself.
Leveraged ETFs: Unlocking the Potential for Amplified Returns1/6
Understanding Leveraged ETFs
Explore leveraged ETFs: potential for amplified returns & risks. 5 ETFs to consider across equities, commodities & fixed income.
What is a Leveraged ETF?1/6
Introducing Leveraged and Inverse ETFs
In this guide, we'll dive into the world of leveraged ETFs, exploring their definition, mechanics, potential risks, and rewards.
First Look ETF
First Look ETF: Income, International, and Cash Flow ETFs
In this season 6 episode of First Look ETF, Stephanie Stanton @etfguide examines the latest ETF marketplace trends with NYSE and guests.

ETF Trends
ETF Industry KPIs October 5, 2026
This week’s KPI data overview highlights key metrics and trends shaping the ETF landscape.

ETF Trends
ETF Industry KPIs September 28, 2026
This week’s KPI data overview highlights key metrics and trends shaping the ETF landscape.

ETF Trends
ETF Industry KPIs September 22, 2026
This week’s KPI data overview highlights key metrics and trends shaping the ETF landscape.
