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1W flows +$13.80B
1W flows -$6.39B
1W flows -$3.08B
1W flows +$6.34B
1W flows +$1.32B
1W flows +$284M
1W flows +$1.57B
1W flows -$109M
1W flows +$6.39B
1W flows +$1.61B
1W flows +$608M
1W flows -$1.12B
1W flows -$78M
1W flows -$251M
1W flows +$24M
1W flows -$745M
Last update: Today 5:25 PM
1W flows +$13.80B
1W flows -$6.39B
1W flows -$3.08B
1W flows +$6.34B
1W flows +$1.32B
1W flows +$284M
1W flows +$1.57B
1W flows -$109M
1W flows +$6.39B
1W flows +$1.61B
1W flows +$608M
1W flows -$1.12B
1W flows -$78M
1W flows -$251M
1W flows +$24M
1W flows -$745M
ETFs, Data & Tools
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ETFs were built to make investing simpler. So what happens when the ETFs themselves stop being simple?
The Weekly ETF Market Monitor (September 21-25, 2026)
A comprehensive snapshot of U.S. ETF market activity in Week 39 (September 21-25, 2026), spanning flows, performance, sector and thematic trends, geographic exposures, asset classes, and leading funds and issuers.
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Model portfolios
Four-Pillar Portfolio
The Four Pillar Strategy is a passive investment model designed to capture global market returns efficiently and at minimal cost. By focusing on four distinct, non-correlated asset classes, this portfolio provides a framework for long-term capital appreciation and inflation protection. The strategy rests on four pillars: Total US Equities, International Stocks, Total Bond Market, and Real Estate Investment Trusts (REITs). The addition of REITs offers an additional layer of diversification.
by ETF CentralBalanced 60/40 Portfolio
Built on the foundational principles of diversification, this model allocates 60% of capital to equities for long-term growth and 40% to fixed-income securities to provide a defensive cushion and steady income. Investors have utilized the 60/40 investment strategy to navigate diverse market cycles. The equity portion captures the upside of economic expansion and corporate earnings. Conversely, the bond component acts as a stabalizer. This synergy aims to optimize risk-adjusted returns.
by ETF CentralEndowment Model
The Yale Endowment Model, pioneered by David Swensen, moves beyond the traditional 60/40 portfolio by emphasizing a diversification into other asset classes, designed to generate equity-like returns with reduced systemic risk. This model prioritizes broad-market exposure while allocating a significant portion to Real Estate (REITs) and inflation-sensitive assets. The fixed-income component is strategically split between Intermediate Treasuries and Treasury Inflation-Protected Securities (TIPS).
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Tian Yang discusses capital cycle investing, index concentration, and the mechanics behind its Cycle Aware US Equity ETF (VPX).
Dave O'Donohue of Calamos Investments discusses how CHDG brings the firm's decades of dynamic hedging experience into an actively managed ETF built for a changing market environment.
Kenneth Wong, CIO and Co-Founder of xETFs, discusses the firm's approach to ETF innovation and how the xETFs Korea AI Semiconductor ETF (KSMH) targets the broader ecosystem behind the AI-driven memory upcycle.
Frontier market ETFs offer exposure to smaller, less-developed stock markets that typically receive little or no representation in conventional global equity portfolios.
With the 10-year Treasury yield reaching 5%, these bond ETFs offer investors direct exposure to intermediate-term U.S. government debt.
Today’s ETF comparison pits two of the most popular S&P 500 option income ETFs head-to-head.
More topics
See all topicsETF Creation Windows Matter More Than You Think
Why the timing of ETF creation and redemption cutoffs can affect execution quality on large orders.
Why the Time of Day Matters When Trading an ETF
An ETF may trade from 9:30 a.m. to 4:00 p.m., but that doesn’t mean every minute of the trading day is created equal.
Trump Accounts: Here's Which ETFs You Can Invest In
Learn which are available within a Trump Account and how to build a low-cost, diversified investment portfolio within the program's rules.
The ETF Underdogs, Part 9: Wide Moats and Competitive Advantages
New ETF issuers are bringing active approaches to the timeless concept of economic moats, offering investors another way to target businesses with durable competitive advantages.
ETFs Versus CEFs: What’s the Difference?
For investors, there can be significant disparities in terms of fees, leverage, distributions, and liquidity.
Movers & Shakers
Segments
ETFs
Issuers
| Best performance, 1 week | 1W perf. | YTD perf. |
|---|---|---|
| Cryptocurrency | +4.15% | -2.45% |
| Cannabis & Psychedelics | +4.07% | +8.70% |
| BioTech & Genomics | +3.26% | +69.52% |
| US Info. Technology | +3.14% | +43.07% |
| Next Generation Internet | +2.95% | +13.72% |
| Worst performance, 1 week | 1W perf. | YTD perf. |
|---|---|---|
| Metal ex-Gold | -7.85% | -12.42% |
| Gold | -4.70% | -3.12% |
| Niche Commodity | -4.48% | +71.08% |
| Blockchain | -4.17% | +13.13% |
| US Utilities | -3.66% | -6.05% |
| Most inflows, 1 week | 1W flow | YTD flows |
|---|---|---|
| US Large Cap | +$13.80B | +$264.47B |
| US Aggregate Bonds | +$6.39B | +$98.00B |
| Global Blended Cap | +$6.34B | +$81.69B |
| Uncategorized Equities | +$5.92B | +$76.76B |
| Municipal Bonds | +$2.66B | +$51.53B |
| Most outflows, 1 week | 1W flow | YTD flows |
|---|---|---|
| US Multi-Factor | -$11.32B | +$42.23B |
| US Mid Cap | -$6.39B | +$22.65B |
| US Large Cap Growth | -$4.61B | +$30.48B |
| US Info. Technology | -$3.14B | +$30.28B |
| US Large Cap Value | -$3.09B | +$27.90B |
Data period: September 21 - 28, 2026
Latest ETF launches
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Advantages of ETFs over Mutual Funds1/6
Lower Costs
In this guide, we'll explore the advantages of ETFs over mutual funds, giving you valuable insights into why ETFs have gained significant popularity among investors like yourself.
Leveraged ETFs: Unlocking the Potential for Amplified Returns1/6
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Explore leveraged ETFs: potential for amplified returns & risks. 5 ETFs to consider across equities, commodities & fixed income.
What is a Leveraged ETF?1/6
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In this guide, we'll dive into the world of leveraged ETFs, exploring their definition, mechanics, potential risks, and rewards.
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